Equipotel 2025 projects 12% growth in business in the coming months
The event, which ended on Friday the 19th, attracted more than 22,000 professionals and executives from hotels, bars, restaurants and hospitality centers who are in a strategic period of preparation for the high season, which begins in October
The 2025 edition of Equipotel, a leading hospitality event, ended on Friday the 19th with positive results, from the public to exhibitor satisfaction, in addition to fulfilling its mission of updating companies and professionals on how to innovate and provide better customer experiences. More than this, the fair showcased where the greatest opportunities are, projecting a 12% growth in new business in the coming months, based on the BRL 180 million in revenues last year.
Infrastructure, content and attractions
This edition featured the largest number of experiences: 15 in total, ranging from technological trends in the "Room of the Future" to the power of drinks in "BCB Hospitality." The content schedule included over 200 hours of presentations and lectures, addressing topics such as artificial intelligence and the economic scenario, featuring important names like Amyr Klink, William Waack, Márcio Atalla and Daiane dos Santos. The opening ceremony was attended by authorities including the Minister of Tourism, Celso Sabino, and the Mayor of São Paulo, Ricardo Nunes.
Get more information here.
Exhibitors and visitors
A total of 450 brands participated, compared to 380 in 2024, with 15,000 products. Of the 22,000 registered visitors, over 70% have decision-making power. With respect to geographic distribution, 60% are from the Southeast region of Brazil, 30% from other states, and 10% from other countries including Argentina, Colombia, Paraguay, Chile, the United States, Mexico, Canada, France, China, Italy and Portugal.
About the overwhelming success, Daniel Pereira, manager of Equipotel, says: “Without a doubt, we have experienced another milestone in the history of the oldest business event in Brazil. The fair has crossed the borders of Latin America and, in numbers of visitors and exhibitors, we are already among the largest in the sector in the world, keeping pace with Equipotel Paris.”
See the complete list of exhibitors here.
Satisfaction and business
An important barometer that transcends any talk is the data. In this edition, there was a 5-percentage point increase in the Net Promoter Score (NPS), which attained 72, and exhibitor satisfaction exceeded 80%. Over the four event days, more than 75,000 leads were generated, a 27% increase compared to the 2024 edition.
Feedback
Representatives from exhibiting brands shared their opinions on the edition:
Luiz Roberto Magrin, general manager of Harus
"Movement was very good, visitor numbers were higher than in other years, from what I could tell. We received customers from Mexico for the first time, and from other countries such as the USA, Chile and Argentina."
Adriano Francisco de Campos, supervisor at Profiline (Teka)
“On the third day of the event, TEKA Profiline surpassed its growth target compared to the previous edition. It is essential to be here. Equipotel, for us, is a business fair. We have customers from all over Brazil and Latin America who look for us at the event to finalize their orders. Our participation in the next edition is already guaranteed, and we hope to be back with an even larger booth.”
Flavio Mello, LATAM general manager at Alliance Laundry Systems
“Like every year, it is a unique opportunity to get closer to clients and potential clients. It is a very important market for us. Compared to last year, the interaction with new hoteliers was very good, a market that is experiencing significant growth. It is also extremely important to know about other products, other laundry solutions, and the market values quality, which is excellent for Alliance.”
Rose Rulenski Molon, business manager at Altenburg
“I have been participating for over 30 years, and this edition exceeded expectations. From the first day, we observed an even more qualified public. The fair attracted large international chains and contacts. As the largest pillow supplier in Latin America, we are in high demand and have many business prospects for the coming months. We closed many deals during the event, but we know that others are not immediately effective.”
Check out other feedback from brands like Schipper, Technogym, Tolon, RenTV, Buddemeyer and Castor, as well as from visitors here.
And for companies and professionals looking for the Equipotel experience, but in an even more advanced way, the date for next year's event is already set: September 15-18. Spoiler: there will be a sector focused on hotel décor. More information, content and brand relations can be found on the website www.equipotel.com.br.