FIEE 2025 Grows 20% in Attendance and Records Largest Edition of the Decade

The strategic stage for the electrical and electronics industry, the fair reinforced innovation in clean energy and connectivity.

The FIEE – International Fair of the Electrical, Electronic, Energy, and Automation Industry registered the largest edition of the last ten years. Held from September 9 to 12 at the São Paulo Expo, the fair once again established itself as the main meeting point for the electrical and electronic supply chain in Latin America , with a 20% increase in visitor attendance and growth in both occupied area and the number of exhibitors.

Promoted and organized by RX, with institutional support from Abinee (Brazilian Association of the Electrical and Electronic Industry), the 2025 fair highlighted solutions applied to Industry 4.0, connectivity, and clean energy, reinforcing its leading role in the sector. There were more than 600 brands that presented technologies, innovations, and trends for different industrial segments , capturing over 71 thousand leads. Major brands in the sector such as FUJI, FLIR, FLUKE, and Panasonic were present with launches for a qualified audience of professionals in engineering, technology, automation, electrical installations, and various industrial sectors, including energy, food and beverages, metallurgy, steelmaking, agribusiness, construction, paper and pulp, automotive, and electronics, among others.

"FIEE 2025 consolidated concrete results. We expanded connections, closed deals, and brought strategic content that reinforces the sector's relevance. The fair confirms itself as an essential environment for broadening relationships and accelerating the technological transformation of the industry," stated Rodrigo Bueno, Product Manager at FIEE.

💡 Content and Experiences

In addition to the exhibition, the fair hosted the 1st Electrical and Electronic Industry Congress, with 48 panelists debating topics such as the future of the sector, electromobility, ESG, and energy security. The edition also introduced unprecedented experiences, such as a 100% electric indoor go-kart track and the “Electricity in Practice” action, in partnership with Eletricity , which showed the public protection devices and simulations of electrical phenomena, in addition to presenting smart circuit breakers and advanced measuring instruments. The growth in attendance over the four days of the fair also considered an important partnership with Febrava (International Fair of Refrigeration, Air Conditioning, Ventilation, Heating, and Air and Water Treatment) , which occurred simultaneously, enabling cross-visitation between the two events and further expanding networking opportunities and business generation for participants.

📈 Strategic Event

FIEE concluded its 32nd edition with a positive balance also for the exhibitors, who evaluated the event as strategic for strengthening relationships, generating new contacts, and presenting innovations to the market. A participant in all editions, Metaltex reinforced the institutional importance of being present at the event. "It is positive because one of the biggest goals is to strengthen relationships with clients, acquire new ones, in addition to showing new products," assessed Sérgio Vavra, Commercial Director of the company.

FUJI's participation in FIEE 2025 was special, as the company celebrated 30 years in Brazil. "We noticed that even with Brazil's political and economic turbulence, our market is quite solid. Being at FIEE is important, and we are confident with the results achieved, from the projects that were born or those that were continued over the four days of the fair," affirmed Domingos Tomyama, President of the company.

For FLIR, the event also held strategic weight. "FIEE is a unique opportunity for connection with our clients. We believe it is extremely important to use this opportunity to present launches and innovations for the electrical and electronic segment," highlighted Danilo Bonato, Sales Manager. "With impeccable organization and a qualified audience, it was possible to generate an excellent volume of business, which probably guarantees our participation in the next edition," he added.

Varixx returned to the fair this edition and used the space to launch new products. "We chose FIEE as the stage to launch our new products, and the return was very positive," stated Yan Tuani, CSO of the company. According to him, the stand received between 300 and 400 visits per day. "The volume of contacts we made in four days would be equivalent to months of meetings outside the fair. It is worth the investment, and we will certainly be at the next edition," he concluded.