Feicon, by RX, Named B2B Trade Show and Business Exhibition of the Year

Activations, Organization, and Results of Latin America's Leading Construction Trade Show Recognized by the Market at the Live Marketing Awards

São Paulo, August 2024 – The International Construction Trade Show, Feicon, has been named the "B2B Trade Show and Business Exhibition of the Year" at the Live Marketing Awards, which honor the best cases and companies—including agencies, suppliers, and professionals—that organize activations and experiences for brands and corporate events. The results were announced on July 30, with 144 finalists competing across 49 categories.

With this achievement, RX, one of the world’s leading event organizers, strengthens its strategic role in supporting some of the most robust pillars of the economy, including construction. "The award is a recognition of RX's work, but also of Feicon's importance and its fundamental role for its participants," explains Lucas Pimentel, Marketing Director at RX.

2024 Results

This year’s edition of Feicon was deemed the largest of the past decade. Held from April 2 to 5, it brought together over 100,000 visitors from all regions of Brazil and more than 70 other countries. With a 31% increase in the number of exhibitors compared to the 2023 event, Feicon hit a historic milestone of 480,000 qualified leads, representing real business potential.

The event’s attractions included spaces for knowledge exchange, such as ENIC, VMC Meeting, Symposium and Sincomavi Space, Content Hubs for Construction and Retail, Technology and Sustainability Routes, as well as an exclusive lounge for influencers, hosting dozens of key digital channels to amplify brand visibility and new launches.

Intelligence and Innovation

Lucas Pimentel emphasizes that this achievement reflects RX's commitment to delivering innovative solutions and products backed by global expertise and a highly qualified team. The company's leadership in technological development and infrastructure ensures clients gain access to intelligent tools and unique experiences, both at Feicon and across other events in its portfolio.